Start with clarity.

Thirty minutes on video. You tell me what you want the ads to do. I ask what's running, what counts as a lead, and what a customer is worth. You leave with a straight answer on whether paid ads make sense and one clear next move, whatever you decide to do with it. No slides, and no proposal waiting at the end.

No. Sometimes the honest answer is that ads aren't the right spend yet because the tracking, the offer or the landing page needs work first. When that's the case, I say so on the call.

No. The call works fine as a plain conversation. If you'd like me to look at the account beforehand, read-only access is enough. I never need billing access or passwords.

Nothing mandatory. It helps to know roughly what you spend, what you pay per enquiry, and which enquiries turn into customers. If you don't know those numbers, that's useful too. Finding them is often where I'd start.

Within one business day. I'm in Perth, so east coast or overseas replies may land the following morning your time.

That's a good reason to talk. A lot of the useful work happens before any budget goes live: tracking you can trust, and a clear idea of what a lead is worth. Sort those out now and the first dollar you spend works harder.