Paid social that builds demand. 

It depends on your market and what a customer is worth, but the floor is set by testing rather than by reach: the budget has to be enough to run several creative angles long enough to tell which one works. Spread too thin across too many audiences, everything looks mediocre and you learn nothing. I'll give you a straight figure for your situation before you commit — and if the honest answer is that the budget can't buy a real test, I'll say so.

Expect the first useful read in three to four weeks. Unlike search, there's no existing demand to capture — you're interrupting people, so the first job is finding the angle that earns attention. That takes a few rounds of creative. Anyone promising results in week one is either lucky or counting the wrong things.

It works for B2B, but differently. LinkedIn lets you target by role, seniority and company, which is worth its higher cost per click when one deal is worth thousands. Meta is often better than people expect for B2B too — your buyers scroll Instagram in the evening like everyone else, and it's far cheaper to reach them there once you know who they are.

I plan the offers, angles and hooks, and direct what each test needs to prove. Production depends on what you already have — plenty of accounts do well with founder-shot phone video and existing photography, and I'll tell you honestly when something genuinely needs a designer or editor rather than quietly spending your budget around the problem.

Partly, and I'd rather say so than pretend otherwise. Conversions API server-side tracking recovers a lot of what browser tracking loses, and that's the part I specialise in. But paid social influences people who convert later through search or direct, and no attribution model sees all of that. You'll get platform numbers, your real sales numbers, and an honest account of the gap between them.

Largely no, and it matters enough to say it here rather than in the small print. Google restricts personalised advertising around health, which rules out remarketing lists and audiences built on conditions or clinical symptoms, and Meta has removed its sensitive health targeting options. So the “we'll just retarget your treatment page visitors” plan that works in an unregulated category isn't available to you. What replaces it is search intent, offer clarity and measurement — I've written up what a clinic can actually do on the health and clinics page.

No. Paid social works differently from posting to your own followers: you pay to reach people in the feed, so the ads carry themselves. A near-empty profile doesn't stop them working, though it's worth having enough on the page that a curious buyer who clicks through finds something credible.